People Are Spending Almost 2 Hours a Day on Social Media!

Recent research reveals that the average UK adult spends approximately 1 hour 37 minutes per day on social media platforms, amounting to nearly two hours of potential visibility for your business.

From that morning scroll over coffee to the late-night scroll in bed, social media has become woven into daily routines—and that’s why your presence there matters.

Where Is All That Time Being Spent?

Social media usage in the UK is more diverse—and widespread—than ever before:

• WhatsApp: Tops the charts as the most-used—and favourite platform—across the UK   .
• Facebook: Continues to hold strong among users aged 35 and over, especially for local engagement.
• YouTube: A key destination for longer-form content like tutorials, behind-the-scenes footage, and demonstrations.
• Instagram: Popular visual platform among 18–40-year-olds, ideal for storytelling and brand personality.
• TikTok: Rapidly expanding its influence, especially with those under 40.
• LinkedIn: More than a job board—business owners, consultants, and service providers are using it to grow visibility and credibility.

Your most effective platform depends not on trends, but on where your audience spends their time, and how they engage.

What Does This Mean for Your Business?

With your audience spending nearly 120 minutes a day scrolling, there’s a clear opportunity to catch their attention – if you’re showing up.

But this isn’t about flooding feeds. It’s about showing up thoughtfully through:

• Consistent visibility
• Real, helpful value
• A clear sense of what you offer and how people can work with you

Share insights, answer commonly asked questions, go behind the scenes—create a human connection, not just digital noise.

Final Thought

Social media isn’t a filler—it’s where attention lives.

If you’re not showing up while your audience is scrolling, someone else probably is.