Let’s Talk About the 80/20 Rule on Social Media

If you’ve been posting regularly but not seeing results, the 80/20 rule could be the missing piece.

What Is the 80/20 Rule?

The 80/20 rule is a simple content balance:
80% of what you post should offer value, and 20% should promote your business.

That means most of your content should aim to help, entertain, or inspire your audience. Think quick tips, personal stories, behind-the-scenes snippets, helpful how-to’s, or relatable moments that show you understand your customers’ world.

The remaining 20%? That’s your space to promote. Share your services. Talk about an offer. Show off a client win. Invite people to book a call or sign up for something. You still want these posts to be engaging—but don’t be shy about asking for the sale.

Why It Works

Let’s be honest—people don’t follow you just to hear a sales pitch.

They follow you because they like your vibe, trust your insight, or enjoy your content. By leading with value, you build that trust and familiarity. And when you do share something promotional, it lands better—because you’ve earned the right to make the ask.

It’s also a great way to stay visible without being pushy. When done right, the 80/20 rule helps you become known, not just seen.

How to Use It

Take a look at your last 10 posts. How many were genuinely useful, interesting, or entertaining? And how many were focused on selling?

If it’s feeling too heavy on the promo—or too light—it’s time to re-balance.

Use the 80/20 rule as a guide when planning your content. You’ll feel clearer, more confident, and more in control of what you’re posting and why.

Want help putting this into practice?
That’s exactly what we cover in the WOW Subscription Service. Take a look here and let’s get your social media working for your business, together!