How to find the most suitable Hashtags for Instagram

Hashtags are a great way to get your content seen by more people, especially if you are new to Instagram. But sometimes it can be hard to find the right hashtags for your posts. In this article, we will look at what hashtags are and give you some tips on how to find the right ones for your posts. (Check out this free guide)

Dictionary definition time

A hashtag is a word or phrase preceded by the # symbol, which is used on social media platforms to categorise and organise content.

When a hashtag is used in a post, it becomes clickable and allows users to view all other posts containing the same hashtag. Hashtags are commonly used to express a specific idea, topic, or theme and to reach a wider audience on social media.

Now you feel more comfortable with what a hashtag means for your business, you can make sure you choose the right ones for you to target your audience.

Research your industry or niche

Look at what hashtags your competitors, influencers or peers are using. This can give you an idea of what hashtags are popular and relevant to your industry. Seeing relevant Instagram hashtags that competitors have used in the past will allow you to build from these examples knowing they are suitable for your business type.

Use popular and trending hashtags

Keep an eye on trending topics and use relevant hashtags to join the conversation and reach a wider audience. A great way to do this would be to look at your own Instagram feed and see what content Meta is putting in front of you.

Understand your audience

What inspires you to click on a hashtag for Instagram? Put yourself in your audience’s shoes to make sure you’re targeting the correct group of people. For example, if you are making bespoke chocolate items #chocolate, #chocolatelovers and #lovechocolate, will immediately draw like-minded people to your brand who are engaging with these hashtags.